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The Adexium blog

Guides, benchmarks and case studies on media buying and monetization — written by the team running the network.

Browse topics (74)
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Case Study: 4 iGaming Brands, 3 Ad Formats, One Geo — a $28.62 Blended CPA Shootout in Turkey
· 3 min read case study

Case Study: 4 iGaming Brands, 3 Ad Formats, One Geo — a $28.62 Blended CPA Shootout in Turkey

6.1M impressions, 84K clicks, 19 tracked conversions. What a 9-campaign matrix in Turkey taught us about format economics: the same format delivered a $6.82 CPA for one offer and $70+ for another.

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Landing Page Builders for Media Buyers: 2026 Stack Guide
· 7 min read affiliate marketing

Landing Page Builders for Media Buyers: 2026 Stack Guide

Which lander tool fits pop, push, and Telegram traffic? 21 builders ranked by budget, speed, and split-test depth, plus a pre-flight checklist before you launch on Adexium.

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Scaling iGaming in Southeast Asia: The PWA Funnel Playbook
· 4 min read iGaming

Scaling iGaming in Southeast Asia: The PWA Funnel Playbook

A teardown of the funnel that lets iGaming campaigns scale across Indonesia, Vietnam and the Philippines without wrecking CPA: gamified pre-landers, PWA installs, offer rotation and deposit-first optimization.

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World Cup 2026 Traffic Forecast: Where to Buy Before Kickoff
· 6 min read iGaming

World Cup 2026 Traffic Forecast: Where to Buy Before Kickoff

2026 World Cup traffic forecast: how inventory will move on Adexium across host geos, which formats to lock in before June kickoff.

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Scaling TMA Monetization: $500K Revenue & 185% ROI
· 3 min read monetization

Scaling TMA Monetization: $500K Revenue & 185% ROI

Real-world TMA monetization case: $500K+ revenue, 185% ROI. Optimization, zone management, and dynamic CPA tips for publishers.

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Rewarded vs Interstitial Ads in TMA: eCPM Benchmarks 2026
· 9 min read monetization

Rewarded vs Interstitial Ads in TMA: eCPM Benchmarks 2026

Rewarded Video vs Interstitial ads in Telegram Mini Apps: format trade-offs, setup patterns, and what we see on TMA inventory. Which to pick for 2026 monetization.

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Popunder vs In-Page Push 2026: ROI Case Studies
· 4 min read 2026 trends

Popunder vs In-Page Push 2026: ROI Case Studies

Popunder vs in-page push compared through 3 real case studies. ROI data, CTR benchmarks, and optimization tactics for media buyers in 2026.

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Telegram Mini App Monetization: 2026 Publisher Guide
· 3 min read guide

Telegram Mini App Monetization: 2026 Publisher Guide

Learn how to monetize a Telegram Mini App with ad formats, setup, geo testing and conversion tracking. A practical publisher checklist for 2026.

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Rewarded Ads in TMA: Why They Dominate 2026
· 3 min read

Rewarded Ads in TMA: Why They Dominate 2026

Why rewarded ads lead TMA monetization in 2026: high completion rates, eCPM $10–$18, better retention. Adexium tips inside.

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