1. Launch a focused test
Choose one format, a defined geography and a clear conversion event. Keep the first test narrow enough to identify what is driving results.
ADVERTISING PLATFORM
Performance ad network for Web & Telegram
Adexium lets advertisers test Web and Telegram inventory from one self-serve platform. Choose a format, target the audience, track conversions and compare traffic against your own acquisition economics.
INVENTORY
Choose a traffic format
Start with the audience and user journey you need. Each format has its own pricing model, placement and campaign requirements.
Popunder ads
CPM traffic for reach and direct-response funnels. Set country, device and other campaign targeting, then evaluate registrations and deposits with tracked conversions.
Format details →Web push ads
Notification traffic to subscribed audiences, bought on a CPC basis. Test offers and creatives by geo before scaling.
Format details →In-page push ads
Push-style placements rendered on publisher pages, without requiring a browser notification subscription.
Format details →Telegram Mini App ads
Native placements inside Telegram Mini Apps for campaigns that need to reach Telegram audiences.
Format details →Telegram bot ads
Sponsored placements in Telegram bot inventory, with campaign reporting and conversion tracking.
Format details →iMe Messenger ads
A separate messenger inventory option for advertisers testing audiences beyond the Web.
Format details →CAMPAIGN WORKFLOW
Measure the full acquisition funnel
2. Pass conversion data
Use postback or pixel tracking to report registrations and downstream events. Confirm that test conversions arrive before using them to judge traffic.
3. Judge business outcomes
Compare spend with qualified registrations, first deposits and revenue in your own analytics. Clicks and registrations alone do not prove campaign profitability.
For conversion-based optimization details, see Auto CPA and CPA campaign options. Review available verticals and geographies before setting up a test.
Plan a measurable campaign
Set the conversion event and acceptable acquisition cost before increasing spend.