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Web · Web Push

Buy web push traffic

Reach subscribed users with browser notifications. Delivery depends on browser permissions and device settings; track the actions after the click to evaluate your campaign.

Minimum bid; actual acquisition cost depends on your campaign. Check deposit and payment fees in the advertiser dashboard.

See campaign setup ↓
System-wide deliverySubscribed audienceHigh CTRPay-per-click
CPC starts from $0.001
Ad requests / day 570M+
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Illustrative Web Push notification. Appearance varies by browser and operating system. Demo creative.

See campaign setup

Choose your format

Create an advertiser account and choose the matching web format. Review deposit requirements and payment fees in the dashboard before funding your account.

Set up a focused test

Prepare an icon, title, message and destination URL. Browser push reaches subscribed users; permissions and device settings affect delivery. The minimum CPC bid is $0.001. Start with one country and device segment, set your bid and budget, and submit the campaign for moderation. Delivery depends on approval, available inventory and your bid.

Measure results before scaling

Connect conversion postbacks and distinguish registrations, first deposits and repeat deposits. Compare spend and results by source before increasing the budget.

Campaign setup in the advertiser dashboard. Available formats and current payment conditions are shown in your account.
Campaign setup in the advertiser dashboard. Available formats and current payment conditions are shown in your account.

How it works

From campaign setup to measured results

  1. User subscribes once

    When visiting a partner site, the user grants browser notification permission. From that moment they're part of the targetable audience.

  2. Your ad is delivered system-wide

    A native OS notification appears in the bottom-right (desktop) or notification tray (mobile) — even when the browser is closed.

  3. Track the action after the click

    A notification click leads to your destination. Connect conversion tracking and compare spend with registrations or other defined events before increasing your budget.

Specifications

Everything a media buyer needs to know

Icon
192×192 PNG (mandatory)
Image
360×240 (optional, supported on Chrome desktop)
Title
up to 30 characters
Body
up to 90 characters
Devices
Desktop Chrome/Firefox/Edge/Opera, Android
Pricing model
CPC
Minimum CPC
$0.001
Minimum deposit
$100

Why this format

Strengths of Web Push Notifications

  • Reaches users even after they leave the publisher site
  • High intent: subscribers have explicitly opted in to receive notifications
  • Native look-and-feel — feels like a Slack/WhatsApp ping, not an ad
  • Evaluate acquisition cost using your own conversion events

Best fit

Verticals & geos that perform

Top performing verticals

igamingbettingsweepstakescryptodatingnutra

Top performing geos

🇮🇳 India T3 🇧🇷 Brazil T2 🇮🇩 Indonesia T3 🇳🇬 Nigeria T3 🇵🇭 Philippines T3 🇻🇳 Vietnam T3 🇹🇷 Turkey T2 🇲🇽 Mexico T2 🇵🇰 Pakistan T3 🇧🇩 Bangladesh T3 🇪🇬 Egypt T3

FAQ

Web Push Notifications, frequent questions

How do I get web push subscribers?
You don't — Adexium maintains a network of partner publishers who already collected millions of opt-in subscribers. You only buy delivery to those audiences.
Does Web Push work on iOS?
Native iOS web push works on Safari 16.4+ when users add the site to the home screen. For broader iOS reach use our Push In-Page format instead.
What's the difference vs Push In-Page?
Web Push fires system-wide even when the browser is closed (requires prior subscription). Push In-Page only displays while the user is browsing a partner site (no subscription needed).
How can I manage repeated exposure?
Use the frequency settings available in the campaign form and refresh creatives as you evaluate results. Compare conversion cost over time to decide when to change a creative or reduce exposure.
Does Web Push support Auto CPA bidding?
Yes — instead of a fixed CPC, set a target cost per conversion and the bidder adjusts bids per traffic source using real conversion data, cutting sources that run over your goal. Requires S2S postback tracking.

General questions

More about Adexium

What is the minimum deposit?
Minimum deposit is $100 for advertisers. Funds are credited within minutes for crypto and instantly for cards.
What payment methods are supported?
We accept a wide range of payment options to fit any geography:
USDT
USDTTRC-20, ERC-20, BEP-20, TON
TON
TONToncoin native
Bitcoin
BitcoinBTC native
Ethereum Ethereum
EthereumETH + ERC-20
Capitalist
CapitalistUSD / EUR
Visa / Mastercard Visa / Mastercard
Visa / MastercardInstant top-up
Wire transfer
Wire transferSWIFT / SEPA
Advertisers: top up from $100. Publishers: payouts every 3 business days, min $25.
What geos are supported?
225+ geos worldwide, including tier-1 (United States, United Kingdom, Germany, France, Canada, Australia), tier-2 (Eastern Europe, LATAM, SEA), and tier-3 markets. Targeting works down to city level.
How do payouts work for publishers?
Automated payouts every 3 business days. Minimum payout is $25. We pay in USDT on TON, TRC-20, BEP-20 and ERC-20. On withdrawals of $50 or more we cover the network fee, so you receive the full amount; below $50 the network fee is deducted from the payout ($3 on TRC-20, $1 on TON, BEP-20 and ERC-20). No manual approvals, no hidden fees.
What tracking and postbacks are supported?
Server-to-server (S2S) postbacks, pixel tracking, and macros for all major trackers: Voluum, Keitaro, Binom, RedTrack, BeMob. Real-time conversion reporting.
How does anti-fraud work?
Three layers, none of them a black box. Before the auction, the bidder rejects requests from iframes, datacenter ASNs, hammering IPs and malformed user-agents; proxy/VPN traffic is blocked on SSP supply and targetable by a flag on direct placements. On the click, a JavaScript challenge by Kaminari — an independent antifraud vendor — filters bots before the redirect. Daily, every placement is scored on outcomes: enough clicks with zero conversions for any advertiser, or the same email registering across accounts, and it is blocked network-wide. Confirmed fraud is refunded.
Can I whitelist or blacklist sources?
Yes — whitelist and blacklist by source ID, app ID and zone, per campaign. There is no optimizer that silently drops sources for you. If you want automation, Auto CPA re-bids per source toward your target cost per conversion and leaves the source list under your control.
Can I pay per conversion instead of CPM/CPC?
Yes, two ways. Auto CPA bidding is self-serve on every format: you set a target cost per conversion and the bidder tunes CPM/CPC bids per traffic source to hit it. CPA pricing, where you pay a fixed price per conversion and nothing otherwise, is in beta and available on request — it runs on direct-publisher In-Page Push and Popunder inventory only, so we agree the conversion event and geos with you first. Both require S2S postback conversion tracking.

Further reading

Web Push Notifications on the blog

Explore more

Other Adexium ad formats

Web · Popunder CPM $0.30

Popunder

Popunder traffic on desktop and mobile web: your landing page opens full-screen behind the page the user is on.

Learn more →
Web · Push In-Page CPC $0.001

Push In-Page

In-page push ads: push-style banners shown right inside the publisher page, no subscription needed.

Learn more →
Telegram · Mini Apps CPM $1.70

Telegram Mini Apps

Display and video ads inside Telegram Mini Apps, including interstitial and rewarded placements.

Learn more →
Telegram · Bot Messages CPM $1.50

Bot Messages

Sponsored messages delivered to subscribers in partner Telegram bot chats.

Learn more →
Telegram · iMe Messenger CPM $0.40

iMe Messenger

Exclusive ad slots in the iMe alternative Telegram client — 4M+ active crypto-native users.

Learn more →

Ready to launch Web Push Notifications?

Top up $100 and start a campaign today, no contract, no minimums beyond deposit.

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