Vertical · Dating
Dating Advertising
Dating is one of the most stable verticals on push and popunder traffic. Easy first-conversion goals (sign-up, profile view) make it perfect for new media buyers and big enough for $50K+/month spenders.
Mainstream datingNiche datingAdult datingCasualMature audiences
Best-fit formats
Formats that convert for dating
Based on Adexium-wide performance data, your account manager can refine further for your specific offer.
Web · Web Push CPC $0.001
Web Push Notifications
Push notification ads: subscribed users receive your message system-wide, even when the browser is closed.
Learn more → Web · Popunder CPM $0.30
Popunder
Popunder traffic on desktop and mobile web: your landing page opens full-screen behind the page the user is on.
Learn more → Web · Push In-Page CPC $0.001
Push In-Page
In-page push ads: push-style banners shown right inside the publisher page, no subscription needed.
Learn more → Telegram · Bot Messages CPM $1.50
Bot Messages
Sponsored messages sent to subscribers of partner Telegram bots — direct inbox, high engagement.
Learn more → Top performing geos
Where dating traffic scales fastest
Aggregate inventory across all formats. Bid floors and CPL vary by geo, check the cabinet for live numbers.
Network-wide daily ad requests by format
7-day average · pulled September 2026 · requests, not served impressions 1.2B+ ad requests / day Popunder 450M+ ad requests / day Web Push Notifications 29M+ ad requests / day Push In-Page 8.5M+ ad requests / day iMe Messenger 1.9M+ ad requests / day Telegram Mini Apps 245K+ ad requests / day Bot Messages
1.7B+ ad requests / day 760K+ clicks / day 225+ geos entire Adexium network
| Code | Country | Ad requests / day |
|---|---|---|
| IN | India | 280M+/day |
| US | United States | 40M+/day |
| FR | France | 18M+/day |
| DE | Germany | 17M+/day |
| JP | Japan | 11M+/day |
| IT | Italy | 10M+/day |
| UA | Ukraine | 7M+/day |
| CN | China | 5M+/day |
| NL | Netherlands | 3M+/day |
| AE | UAE | 1.4M+/day |
Playbook
How to win at dating on Adexium
Why Adexium fits
- High emotional-trigger response on push — CTR consistently 0.8-2.5%
- Telegram Bot messages enable conversational dating bots (matching, profiles, chat)
- Day-parting unlocks evening peak — dating impressions 3x at 8-11 PM local time
- Granular targeting by language, age range, OS, and Telegram Premium flag
Creative best practices
- Lead with a single-person photo (not a couple) — feels personal, not aspirational
- Localize names + city names to match the target geo
- Honest age-range copy ("singles over 35") outperforms vague "find love now"
- A/B test photo gender, hair color, scene (selfie vs studio) — wide variance
Compliance & moderation
What to know before launch
Moderation guidelines
- Adult / casual dating must label "18+" and route to age-gate landing
- No misleading "real photos of women near you" without consent disclosure
- Strict moderation in India, Indonesia, Malaysia, and Middle East geos — keep creatives mainstream there
- Mainstream dating fully approved everywhere except North Korea, Iran
FAQ
Dating, frequent questions
Is adult dating allowed?
Yes, on separate inventory with stricter geo filters. Must have explicit "18+" disclosure and age-gate.
What's the cheapest geo to test dating?
Tier-3: India, Indonesia, Philippines (CPC from $0.001). For learning, spend $300-500 to find a winning creative; scale to Tier-2/1.
Can I run Tinder-style swipe landings?
Yes. The "swipe to see profiles" pre-lander pattern is well-tested on our push and popunder inventory.
Do you support Telegram dating bots?
Yes — sponsored messages to subscribers of dating bots have CTR 5-8x higher than web push for the same vertical.
General questions
More about Adexium
What is the minimum deposit?
Minimum deposit is $100 for advertisers. Funds are credited within minutes for crypto and instantly for cards.
What payment methods are supported?
We accept a wide range of payment options to fit any geography: 
Advertisers: top up from $100. Publishers: payouts every 3 business days, min $100.
USDTTRC-20, ERC-20, BEP-20, TON
TONToncoin native
BitcoinBTC native
EthereumETH + ERC-20
CapitalistUSD / EUR
Visa / MastercardInstant top-up
Wire transferSWIFT / SEPA
What geos are supported?
225+ geos worldwide, including tier-1 (United States, United Kingdom, Germany, France, Canada, Australia), tier-2 (Eastern Europe, LATAM, SEA), and tier-3 markets. Targeting works down to city level.
How do payouts work for publishers?
Automated payouts every 3 business days. Minimum payout is $100. We pay via USDT (TRC-20/ERC-20/TON), TON, Capitalist, and bank wire. No manual approvals or hidden fees.
What tracking and postbacks are supported?
Server-to-server (S2S) postbacks, pixel tracking, and macros for all major trackers: Voluum, Keitaro, Binom, RedTrack, BeMob. Real-time conversion reporting.
How does anti-fraud work?
Three layers, none of them a black box. Before the auction, the bidder rejects requests from iframes, datacenter ASNs, hammering IPs and malformed user-agents; proxy/VPN traffic is blocked on SSP supply and targetable by a flag on direct placements. On the click, a JavaScript challenge by Kaminari — an independent antifraud vendor — filters bots before the redirect. Daily, every placement is scored on outcomes: enough clicks with zero conversions for any advertiser, or the same email registering across accounts, and it is blocked network-wide. Confirmed fraud is refunded.
Can I whitelist or blacklist sources?
Yes — whitelist and blacklist by source ID, app ID and zone, per campaign. There is no optimizer that silently drops sources for you. If you want automation, Auto CPA re-bids per source toward your target cost per conversion and leaves the source list under your control.
Can I pay per conversion instead of CPM/CPC?
Yes, two ways. Auto CPA bidding is self-serve on every format: you set a target cost per conversion and the bidder tunes CPM/CPC bids per traffic source to hit it. CPA pricing, where you pay a fixed price per conversion and nothing otherwise, is in beta and available on request — it runs on direct-publisher In-Page Push and Popunder inventory only, so we agree the conversion event and geos with you first. Both require S2S postback conversion tracking.
Explore more
Other verticals on Adexium
Ready to scale dating?
$100 minimum deposit. Top up, choose your format, and a campaign is live within the hour.