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Telegram · Mini Apps

Telegram Mini Apps Advertising

Reach the most engaged audience in Telegram — Mini App users. Native banner, interstitial, and rewarded placements inside crypto wallets, mini-games, marketplaces, and utilities.

See campaign setup ↓
NativeCrypto-friendlyMobile-firstTelegram Mini Apps
CPM starts from $1.70
Ad requests / day 1.6M+
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Adexium SDK preview, adapted to the site theme. Robo Rush is a demo creative.

Buy Telegram Mini App ads

Reach users inside Mini Apps

Adexium places ads inside participating Telegram Mini Apps. Choose this inventory when you want to promote a Mini App, bot or external landing page; it is distinct from ads in Telegram channels.

Plan your first campaign

Create an advertiser account and fund it with at least $100. Choose Telegram Mini Apps, add your creative and destination, and set your targeting and budget. The minimum CPM bid is $1.70 per 1,000 impressions; the deposit is your account balance, not the price of a conversion.

Measure the action that matters

Connect conversion tracking before scaling. A bot start, a registration and a deposit are different steps: compare cost per action separately, then use your own downstream results to decide which creatives and sources to keep.

How it works

From bid to conversion in seconds

  1. Mini App integrates Adexium SDK

    Publishers add our 6-line Telegram Web App SDK. It exposes banner, interstitial, and rewarded ad slots inside the Mini App.

  2. Your campaign bids on each impression

    Real-time bidding takes ~50ms. Bids are matched by language, country, OS, app category, and Telegram user attributes (premium, language).

  3. Send users to your destination

    Link to your Mini App, bot or external landing page. Match the destination to the creative and track what users do after the click.

Specifications

Everything a media buyer needs to know

Placement types
Banner 320×50, Interstitial 360×640, Rewarded video
Devices
Telegram on iOS, Android, Desktop, Web
Targeting
Language, country, Telegram Premium flag, app category
Pricing model
CPM, second-price auction
Minimum CPM
$1.70
Minimum deposit
$100

Why this format

Strengths of Telegram Mini Apps

  • Audience inside Telegram is younger, mobile-first, and crypto-native
  • Native UI — placements feel like part of the app, not an interruption
  • Premium Telegram users (paid subscription) are explicitly targetable
  • Click destination can be a Mini App, t.me link, or external URL

Best fit

Verticals & geos that perform

Top performing verticals

cryptoweb3 defi nftigamingfinanceecommerce

Top performing geos

🇷🇺 Russia T2 🇺🇦 Ukraine T2 🇧🇷 Brazil T2 🇮🇩 Indonesia T3 🇮🇳 India T3 🇵🇭 Philippines T3 🇹🇷 Turkey T2 🇪🇬 Egypt T3 🇮🇷 Iran T3 🇵🇰 Pakistan T3 🇻🇳 Vietnam T3 🇳🇬 Nigeria T3

FAQ

Telegram Mini Apps, frequent questions

How is TMA different from regular mobile ads?
TMA placements appear inside participating Telegram Mini Apps. The user is already using a Mini App when the ad appears. Compare results using your own conversion events; performance depends on the offer, creative and destination.
Can I send users to my own Mini App?
Yes — destination URL can be a t.me/your_app deep link, opening directly inside Telegram without leaving the client.
Do you support rewarded video in TMA?
Yes, in selected high-volume Mini Apps. Reward triggers a postback to your S2S endpoint or our server-side conversion API.
What should I track before scaling a TMA campaign?
Choose a defined conversion event and connect tracking before increasing spend. Record bot starts, registrations and deposits separately. A low cost per bot start does not establish a low cost per paying customer.
Does TMA support Auto CPA bidding?
Yes — instead of a fixed CPM, set a target cost per conversion and the bidder adjusts bids per Mini App placement using real conversion data, cutting placements that run over your goal. Requires S2S postback tracking.

General questions

More about Adexium

What is the minimum deposit?
Minimum deposit is $100 for advertisers. Funds are credited within minutes for crypto and instantly for cards.
What payment methods are supported?
We accept a wide range of payment options to fit any geography:
USDT
USDTTRC-20, ERC-20, BEP-20, TON
TON
TONToncoin native
Bitcoin
BitcoinBTC native
Ethereum Ethereum
EthereumETH + ERC-20
Capitalist
CapitalistUSD / EUR
Visa / Mastercard Visa / Mastercard
Visa / MastercardInstant top-up
Wire transfer
Wire transferSWIFT / SEPA
Advertisers: top up from $100. Publishers: payouts every 3 business days, min $25.
What geos are supported?
225+ geos worldwide, including tier-1 (United States, United Kingdom, Germany, France, Canada, Australia), tier-2 (Eastern Europe, LATAM, SEA), and tier-3 markets. Targeting works down to city level.
How do payouts work for publishers?
Automated payouts every 3 business days. Minimum payout is $25. We pay in USDT on TON, TRC-20, BEP-20 and ERC-20. On withdrawals of $50 or more we cover the network fee, so you receive the full amount; below $50 the network fee is deducted from the payout ($3 on TRC-20, $1 on TON, BEP-20 and ERC-20). No manual approvals, no hidden fees.
What tracking and postbacks are supported?
Server-to-server (S2S) postbacks, pixel tracking, and macros for all major trackers: Voluum, Keitaro, Binom, RedTrack, BeMob. Real-time conversion reporting.
How does anti-fraud work?
Three layers, none of them a black box. Before the auction, the bidder rejects requests from iframes, datacenter ASNs, hammering IPs and malformed user-agents; proxy/VPN traffic is blocked on SSP supply and targetable by a flag on direct placements. On the click, a JavaScript challenge by Kaminari — an independent antifraud vendor — filters bots before the redirect. Daily, every placement is scored on outcomes: enough clicks with zero conversions for any advertiser, or the same email registering across accounts, and it is blocked network-wide. Confirmed fraud is refunded.
Can I whitelist or blacklist sources?
Yes — whitelist and blacklist by source ID, app ID and zone, per campaign. There is no optimizer that silently drops sources for you. If you want automation, Auto CPA re-bids per source toward your target cost per conversion and leaves the source list under your control.
Can I pay per conversion instead of CPM/CPC?
Yes, two ways. Auto CPA bidding is self-serve on every format: you set a target cost per conversion and the bidder tunes CPM/CPC bids per traffic source to hit it. CPA pricing, where you pay a fixed price per conversion and nothing otherwise, is in beta and available on request — it runs on direct-publisher In-Page Push and Popunder inventory only, so we agree the conversion event and geos with you first. Both require S2S postback conversion tracking.

Further reading

Telegram Mini Apps on the blog

Explore more

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Ready to launch Telegram Mini Apps?

Top up $100 and start a campaign today, no contract, no minimums beyond deposit.

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