Vertical · Software
Software & Utilities Advertising
Software utilities have strong, consistent demand — users are always concerned about device security and performance. Adexium's push and popunder inventory delivers VPN, antivirus and cleaner installs at $0.30-$2 CPI.
AntivirusVPNSystem cleanersBrowser extensionsAI tools / utilities
Best-fit formats
Formats that convert for software
Based on Adexium-wide performance data — your account manager can refine further for your specific offer.
Web · Web Push CPC $0.001
Web Push Notifications
Subscribed users receive your message system-wide — even when the browser is closed.
Learn more → Web · Popunder CPM $0.70
Popunder
Full-screen new-tab placements. Maximum reach across desktop and mobile web.
Learn more → Web · Push In-Page CPC $0.001
Push In-Page
Non-intrusive push-style notifications shown directly inside the publisher page.
Learn more → Telegram · Bot Messages CPM $1.50
Bot Messages
Sponsored messages sent to subscribers of partner Telegram bots — direct inbox, high engagement.
Learn more → Top performing geos
Where software traffic scales fastest
Aggregate inventory across all formats. Bid floors and CPL vary by geo — check the cabinet for live numbers.
Network-wide daily volume by format
7-day average · updated July 2026 490M+ impressions / day Popunder 375M+ impressions / day Web Push Notifications 7M+ impressions / day Push In-Page 2.8M+ impressions / day iMe Messenger 2M+ impressions / day Telegram Mini Apps 160K+ impressions / day Bot Messages
880M+ impressions / day 980K+ clicks / day 225+ geos entire Adexium network
| Code | Country | Daily impressions |
|---|---|---|
| IN | India | 280M+/day |
| US | United States | 40M+/day |
| FR | France | 18M+/day |
| DE | Germany | 17M+/day |
| BR | Brazil | 17M+/day |
| GB | United Kingdom | 12M+/day |
| IT | Italy | 10M+/day |
| ES | Spain | 5.5M+/day |
| PL | Poland | 4M+/day |
| NL | Netherlands | 3M+/day |
Playbook
How to win at software on Adexium
Why Adexium fits
- Push CPC from $0.003 makes software offers profitable from $50 first deposit
- Triggered creatives ("Your device is slow", "Threats detected") have 2-3x CTR
- Direct-install API for one-click VPN/AV downloads on Windows + macOS
- Telegram Bot messages reach productivity-tool subscribers (AI assistants, downloaders)
Creative best practices
- Triggered fear copy works ("4 viruses detected") but moderate aggressively
- OS detection: show Windows shield to Windows users, Apple to Mac, etc.
- Honest comparison creatives ("3x faster than McAfee") outperform vague claims
- For VPN: lead with geo-unlock benefit ("Watch Netflix United States from anywhere")
Compliance & moderation
What to know before launch
Moderation guidelines
- No fake virus / malware warnings outside of real-time AV scan landings
- Disclose subscription auto-renewal and refund window on landing
- Cannot misrepresent OS performance ("speed up 500%" — auto-rejected)
- Extension landings must be Chrome Web Store / Firefox / Edge add-on listings
FAQ
Software — frequent questions
Are fake-virus / fake-warning creatives allowed?
Only on real antivirus landings that actually scan the device. Decoy scare creatives without backing scan are auto-rejected.
Best geos for VPN?
Tier-1 (United States, Germany, United Kingdom, France) for premium subscriptions; Tier-3 (India, Egypt, Nigeria) for ad-supported / freemium VPNs.
Can I promote AI tools / SaaS?
Yes — AI assistants, productivity SaaS, design tools all welcome. Telegram Bot messages work especially well for AI tool launches.
Do you support direct download landings?
Yes, including Win/Mac binary downloads. For Chrome extensions, Web Store listing is mandatory (no sideload).
General questions
More about Adexium
What is the minimum deposit?
Minimum deposit is $100 for advertisers. Funds are credited within minutes for crypto and instantly for cards.
What payment methods are supported?
We accept a wide range of payment options to fit any geography: 
Advertisers: top up from $100. Publishers: payouts every 3 business days, min $100.
USDTTRC-20, ERC-20, BEP-20, TON
TONToncoin native
BitcoinBTC native
EthereumETH + ERC-20
CapitalistUSD / EUR
Visa / MastercardInstant top-up
Wire transferSWIFT / SEPA
What geos are supported?
225+ geos worldwide, including tier-1 (United States, United Kingdom, Germany, France, Canada, Australia), tier-2 (Eastern Europe, LATAM, SEA), and tier-3 markets. Targeting works down to city level.
How do payouts work for publishers?
Automated payouts every 3 business days. Minimum payout is $100. We pay via USDT (TRC-20/ERC-20/TON), TON, Capitalist, and bank wire. No manual approvals or hidden fees.
What tracking and postbacks are supported?
Server-to-server (S2S) postbacks, pixel tracking, and macros for all major trackers: Voluum, Keitaro, Binom, RedTrack, BeMob. Real-time conversion reporting.
How does anti-fraud work?
Two layers of protection working in parallel. In-house antifraud uses ML traffic scoring, device fingerprinting, IP/ASN reputation, and behavioral analysis tuned for Telegram and web placements. Kaminari, our independent antifraud partner, adds verification cross-checking every impression and click against industry-wide fraud signals. Bot, incentivized, and invalid traffic is filtered automatically; confirmed fraud is refunded.
Can I whitelist or blacklist sources?
Yes — full whitelist/blacklist control by source ID, app ID, and zone. AI Source Optimizer can also auto-manage sources based on your KPI targets.
Can I pay per conversion instead of CPM/CPC?
Yes, two ways. CPA pricing: on In-Page Push and Popunder you set the price per conversion and pay only when it happens. Auto CPA bidding: on any format you set a target cost per conversion and the bidder auto-tunes CPM/CPC bids per traffic source to hit it. Both require S2S postback conversion tracking.
Explore more
Other verticals on Adexium
Ready to scale software?
$100 minimum deposit. Top up, choose your format, and a campaign is live in 7 minutes.