Vertical · Software
Software & Utilities Advertising
Software utilities have strong, consistent demand — users are always concerned about device security and performance. Adexium's push and popunder inventory delivers VPN, antivirus and cleaner installs at $0.30-$2 CPI.
AntivirusVPNSystem cleanersBrowser extensionsAI tools / utilities
Best-fit formats
Formats that convert for software
Based on Adexium-wide performance data, your account manager can refine further for your specific offer.
Web · Web Push CPC $0.001
Web Push Notifications
Push notification ads: subscribed users receive your message system-wide, even when the browser is closed.
Learn more → Web · Popunder CPM $0.30
Popunder
Popunder traffic on desktop and mobile web: your landing page opens full-screen behind the page the user is on.
Learn more → Web · Push In-Page CPC $0.001
Push In-Page
In-page push ads: push-style banners shown right inside the publisher page, no subscription needed.
Learn more → Telegram · Bot Messages CPM $1.50
Bot Messages
Sponsored messages sent to subscribers of partner Telegram bots — direct inbox, high engagement.
Learn more → Top performing geos
Where software traffic scales fastest
Aggregate inventory across all formats. Bid floors and CPL vary by geo, check the cabinet for live numbers.
Network-wide daily ad requests by format
7-day average · pulled September 2026 · requests, not served impressions 1.2B+ ad requests / day Popunder 450M+ ad requests / day Web Push Notifications 29M+ ad requests / day Push In-Page 8.5M+ ad requests / day iMe Messenger 1.9M+ ad requests / day Telegram Mini Apps 245K+ ad requests / day Bot Messages
1.7B+ ad requests / day 760K+ clicks / day 225+ geos entire Adexium network
| Code | Country | Ad requests / day |
|---|---|---|
| IN | India | 280M+/day |
| US | United States | 40M+/day |
| FR | France | 18M+/day |
| DE | Germany | 17M+/day |
| BR | Brazil | 17M+/day |
| GB | United Kingdom | 12M+/day |
| IT | Italy | 10M+/day |
| ES | Spain | 5.5M+/day |
| PL | Poland | 4M+/day |
| NL | Netherlands | 3M+/day |
Playbook
How to win at software on Adexium
Why Adexium fits
- Push CPC from $0.003 makes software offers profitable from $50 first deposit
- Triggered creatives ("Your device is slow", "Threats detected") have 2-3x CTR
- Direct-install API for one-click VPN/AV downloads on Windows + macOS
- Telegram Bot messages reach productivity-tool subscribers (AI assistants, downloaders)
Creative best practices
- Triggered fear copy works ("4 viruses detected") but moderate aggressively
- OS detection: show Windows shield to Windows users, Apple to Mac, etc.
- Honest comparison creatives ("3x faster than McAfee") outperform vague claims
- For VPN: lead with geo-unlock benefit ("Watch Netflix United States from anywhere")
Compliance & moderation
What to know before launch
Moderation guidelines
- No fake virus / malware warnings outside of real-time AV scan landings
- Disclose subscription auto-renewal and refund window on landing
- Cannot misrepresent OS performance ("speed up 500%" — auto-rejected)
- Extension landings must be Chrome Web Store / Firefox / Edge add-on listings
FAQ
Software, frequent questions
Are fake-virus / fake-warning creatives allowed?
Only on real antivirus landings that actually scan the device. Decoy scare creatives without backing scan are auto-rejected.
Best geos for VPN?
Tier-1 (United States, Germany, United Kingdom, France) for premium subscriptions; Tier-3 (India, Egypt, Nigeria) for ad-supported / freemium VPNs.
Can I promote AI tools / SaaS?
Yes — AI assistants, productivity SaaS, design tools all welcome. Telegram Bot messages work especially well for AI tool launches.
Do you support direct download landings?
Yes, including Win/Mac binary downloads. For Chrome extensions, Web Store listing is mandatory (no sideload).
General questions
More about Adexium
What is the minimum deposit?
Minimum deposit is $100 for advertisers. Funds are credited within minutes for crypto and instantly for cards.
What payment methods are supported?
We accept a wide range of payment options to fit any geography: 
Advertisers: top up from $100. Publishers: payouts every 3 business days, min $100.
USDTTRC-20, ERC-20, BEP-20, TON
TONToncoin native
BitcoinBTC native
EthereumETH + ERC-20
CapitalistUSD / EUR
Visa / MastercardInstant top-up
Wire transferSWIFT / SEPA
What geos are supported?
225+ geos worldwide, including tier-1 (United States, United Kingdom, Germany, France, Canada, Australia), tier-2 (Eastern Europe, LATAM, SEA), and tier-3 markets. Targeting works down to city level.
How do payouts work for publishers?
Automated payouts every 3 business days. Minimum payout is $100. We pay via USDT (TRC-20/ERC-20/TON), TON, Capitalist, and bank wire. No manual approvals or hidden fees.
What tracking and postbacks are supported?
Server-to-server (S2S) postbacks, pixel tracking, and macros for all major trackers: Voluum, Keitaro, Binom, RedTrack, BeMob. Real-time conversion reporting.
How does anti-fraud work?
Three layers, none of them a black box. Before the auction, the bidder rejects requests from iframes, datacenter ASNs, hammering IPs and malformed user-agents; proxy/VPN traffic is blocked on SSP supply and targetable by a flag on direct placements. On the click, a JavaScript challenge by Kaminari — an independent antifraud vendor — filters bots before the redirect. Daily, every placement is scored on outcomes: enough clicks with zero conversions for any advertiser, or the same email registering across accounts, and it is blocked network-wide. Confirmed fraud is refunded.
Can I whitelist or blacklist sources?
Yes — whitelist and blacklist by source ID, app ID and zone, per campaign. There is no optimizer that silently drops sources for you. If you want automation, Auto CPA re-bids per source toward your target cost per conversion and leaves the source list under your control.
Can I pay per conversion instead of CPM/CPC?
Yes, two ways. Auto CPA bidding is self-serve on every format: you set a target cost per conversion and the bidder tunes CPM/CPC bids per traffic source to hit it. CPA pricing, where you pay a fixed price per conversion and nothing otherwise, is in beta and available on request — it runs on direct-publisher In-Page Push and Popunder inventory only, so we agree the conversion event and geos with you first. Both require S2S postback conversion tracking.
Explore more
Other verticals on Adexium
Ready to scale software?
$100 minimum deposit. Top up, choose your format, and a campaign is live within the hour.