Vertical · Betting
Sports Betting Advertising
Sports betting traffic scales around Champions League, World Cup, IPL, Copa America, NBA finals. Adexium pushes betting offers across its network with sports-aware audience targeting.
SportsbookLive bettingEsportsVirtual sportsDaily fantasy
Best-fit formats
Formats that convert for betting
Based on Adexium-wide performance data — your account manager can refine further for your specific offer.
Web · Popunder CPM $0.70
Popunder
Full-screen new-tab placements. Maximum reach across desktop and mobile web.
Learn more → Web · Web Push CPC $0.001
Web Push Notifications
Subscribed users receive your message system-wide — even when the browser is closed.
Learn more → Telegram · Bot Messages CPM $1.50
Bot Messages
Sponsored messages sent to subscribers of partner Telegram bots — direct inbox, high engagement.
Learn more → Telegram · Mini Apps CPM $1.50
Telegram Mini Apps
Native ad placements inside Telegram Mini Apps — high attention, premium audience.
Learn more → Top performing geos
Where betting traffic scales fastest
Aggregate inventory across all formats. Bid floors and CPL vary by geo — check the cabinet for live numbers.
Network-wide daily volume by format
7-day average · updated July 2026 490M+ impressions / day Popunder 375M+ impressions / day Web Push Notifications 7M+ impressions / day Push In-Page 2.8M+ impressions / day iMe Messenger 2M+ impressions / day Telegram Mini Apps 160K+ impressions / day Bot Messages
880M+ impressions / day 980K+ clicks / day 225+ geos entire Adexium network
| Code | Country | Daily impressions |
|---|---|---|
| BD | Bangladesh | 18M+/day |
| BR | Brazil | 17M+/day |
| PK | Pakistan | 14M+/day |
| VN | Vietnam | 8M+/day |
| TR | Turkey | 8M+/day |
| MY | Malaysia | 6M+/day |
| CL | Chile | 4.5M+/day |
| KH | Cambodia | 2.5M+/day |
| CO | Colombia | 2.5M+/day |
| SG | Singapore | 2M+/day |
Playbook
How to win at betting on Adexium
Why Adexium fits
- Pre-event and live-betting friendly — instant campaign approval (< 15 min)
- Telegram Bot messages give sports-fan subscribers a direct inbox feel
- Day-parting + budget pacing tools let you sync bid uplift with kickoff
- Native deep-link to your bookmaker app or t.me bot — zero install friction on mobile
Creative best practices
- Use the team logos or country flags in creative icons during major tournaments
- Highlight live odds in the title ("LIVE: Brazil 1.85") — drives event-buzz clicks
- Schedule campaigns by sports time zones — kickoff -2h is peak push window
- Localize team names — "Inter de Milán" outperforms "Inter Milan" in Spanish-speaking geos
Compliance & moderation
What to know before launch
Moderation guidelines
- Same restricted-geo logic as iGaming (United States, United Kingdom, France, Germany, Spain, Italy, Netherlands, Australia filtered)
- Promote licensed bookmakers only — KYC/AML disclaimer required
- Fixed-odds claims must mention "subject to availability"
FAQ
Betting — frequent questions
Can I scale up around a single sports event?
Yes — Adexium's real-time bid pacing handles 10-50x daily spike without throttling. We routinely scale 5-figure budgets around UEFA finals and IPL playoffs.
Do you support deep-link to Telegram betting bots?
Yes — destination URL can be a t.me/bookmaker_bot deep link. Engagement is 3-4x higher than redirecting to a web landing.
What's the best format for sports retargeting?
Web Push to subscribers who visited the landing but didn't deposit. Combine with TG Bot messages targeting your bot subscribers for omnichannel touch.
Is esports betting allowed?
Yes, on equal footing with traditional sports. Same restricted-geo logic applies.
General questions
More about Adexium
What is the minimum deposit?
Minimum deposit is $100 for advertisers. Funds are credited within minutes for crypto and instantly for cards.
What payment methods are supported?
We accept a wide range of payment options to fit any geography: 
Advertisers: top up from $100. Publishers: payouts every 3 business days, min $100.
USDTTRC-20, ERC-20, BEP-20, TON
TONToncoin native
BitcoinBTC native
EthereumETH + ERC-20
CapitalistUSD / EUR
Visa / MastercardInstant top-up
Wire transferSWIFT / SEPA
What geos are supported?
225+ geos worldwide, including tier-1 (United States, United Kingdom, Germany, France, Canada, Australia), tier-2 (Eastern Europe, LATAM, SEA), and tier-3 markets. Targeting works down to city level.
How do payouts work for publishers?
Automated payouts every 3 business days. Minimum payout is $100. We pay via USDT (TRC-20/ERC-20/TON), TON, Capitalist, and bank wire. No manual approvals or hidden fees.
What tracking and postbacks are supported?
Server-to-server (S2S) postbacks, pixel tracking, and macros for all major trackers: Voluum, Keitaro, Binom, RedTrack, BeMob. Real-time conversion reporting.
How does anti-fraud work?
Two layers of protection working in parallel. In-house antifraud uses ML traffic scoring, device fingerprinting, IP/ASN reputation, and behavioral analysis tuned for Telegram and web placements. Kaminari, our independent antifraud partner, adds verification cross-checking every impression and click against industry-wide fraud signals. Bot, incentivized, and invalid traffic is filtered automatically; confirmed fraud is refunded.
Can I whitelist or blacklist sources?
Yes — full whitelist/blacklist control by source ID, app ID, and zone. AI Source Optimizer can also auto-manage sources based on your KPI targets.
Can I pay per conversion instead of CPM/CPC?
Yes, two ways. CPA pricing: on In-Page Push and Popunder you set the price per conversion and pay only when it happens. Auto CPA bidding: on any format you set a target cost per conversion and the bidder auto-tunes CPM/CPC bids per traffic source to hit it. Both require S2S postback conversion tracking.
Explore more
Other verticals on Adexium
Ready to scale betting?
$100 minimum deposit. Top up, choose your format, and a campaign is live in 7 minutes.