The Adexium blog
Guides, benchmarks and case studies on media buying and monetization — written by the team running the network.
Browse topics (74)
Case Study: An Android App on Telegram Mini Apps — 384 Conversions at $1.25 CPA in Four Weeks
An Android video app ran two video campaigns on Telegram Mini Apps in the US and Germany. October 2026: $481 spent, 150,387 impressions, 21,700 clicks and 384 tracked conversions. Conversion rate held at 1.7–2.0% every week; what moved CPA was click-through rate.
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iGaming Case Study: From Registrations to Deposits and Repeat Deposits
Six campaigns, $1,902.90 in spend, 2,327 registrations, 20 deposits and 3 repeat deposits. How postback tracking changed the campaign ranking across Push and Telegram Mini Apps.
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Best Ad Networks for iGaming and Crypto Traffic in 2026
iGaming and crypto media buying has its own rules: compliance, GEO fit, and format fit decide who wins. A plain guide to the network types that serve this space, which formats convert per vertical, and where Adexium fits — and where it doesn't.
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Best Ad Networks for Crypto Traffic in 2026
Crypto is the hardest vertical to advertise and the one where channel choice matters most. Where exchange sign-ups, token launches, and Web3 offers actually convert in 2026, which networks accept crypto, and why Telegram-native inventory is the real edge — with where Adexium fits.
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Best Push Ad Networks in 2026
Push is two different products under one name — opt-in Web Push and In-Page Push — and buying the wrong one wastes money. How to evaluate a push network on subscriber freshness, opt-in vs in-page mix, GEO, and the conversion you pay on, with where Adexium fits.
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How to Buy Pop and Push Traffic in 2026: A Buyer's Guide
A practical, step-by-step guide to buying popunder and push traffic without burning your first budget: picking the format, setting a test budget, structuring campaigns, reading the data, and scaling only what converts.
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Best Popunder Ad Networks in 2026
Popunder is still the cheapest way to buy volume in 2026 — and the easiest to waste money on. How to evaluate a pop network on volume, price, traffic quality, and the conversion you pay on, with where Adexium fits and where it doesn't.
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Smart CPM: Your Bid Is the Ceiling, You Pay the Market Price
Adexium now charges popunder CPM campaigns the price the traffic actually clears at, not the bid you typed. Same auction priority, same budget, more impressions. How it works, what it changes in your stats, and where it is live.
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New in the Dashboard: Campaign Groups, Bulk Actions and Status Counters
My Campaigns got folders. Group campaigns by offer, geo or funnel, see totals per folder, pause or move a whole folder in one click, and jump between Active, Review, Declined and Stopped with live counters. A tour with screenshots.
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