The Adexium blog
Guides, benchmarks and case studies on media buying and monetization — written by the team running the network.
Browse topics (74)
Case Study: The Same Crypto Ad on Two Telegram Formats — $1.38 CPA vs $34.18
A US tap-to-mine app ran identical ad angles on Telegram Mini Apps and iMe Messenger for ten weeks. iMe bought 22x more impressions and took 88% of the budget, then delivered a third of the registrations. A teardown of why impression volume is the most misleading column in the dashboard.
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Best Telegram Ad Networks in 2026: An Honest Comparison
Compare Telegram ad networks by inventory: official channel ads, publisher SDKs and self-serve performance buying. See where Mini Apps, bots and web traffic fit.
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Popunder & Push Ad Networks with CPA Pricing in 2026
Most popunder and push traffic is sold on CPM/CPC, so you carry all the conversion risk. How pay-per-conversion (CPA) and Auto CPA bidding work on pop and push, where they fit, and where they don't.
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New on Adexium: CPA Pricing and Auto CPA Bidding — Pay for Conversions, Not Clicks
Two conversion-based buying options are now live. CPA pricing lets you set a fixed price per conversion on In-Page Push and Popunder. Auto CPA bidding chases your target cost per conversion on every format: pop, push, and Telegram. How both work and how to launch them.
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Case Study: Cutting CPA to $0.04 on an iGaming Telegram Mini App with Postback-Driven Optimization
How an iGaming TMA went from buying traffic blindly to a $0.04–0.08 CPA: postbacks on real conversions, geo and creative splits, and ruthless budget reallocation. Real dashboard numbers inside.
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Case Study: Finding the Ad Format That Actually Delivers for an Online iGaming Brand in Southeast Asia
A real campaign teardown: $100/day, no conversion tracking, three formats in the mix. How splitting by format and wiring engagement tracking exposed the winner and killed the format everyone expected to win.
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TMA Case Study: 7,449 Bot Starts at $0.0216 per Start
A Telegram Mini App campaign spent $160.92 and recorded 7,449 bot-start events during July 21–27, 2026. Verified spend, event counts and limits of the result.
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Case Study: VPN Subscriptions from Telegram Mini Apps — $0.20 CPA and Revenue the Client Verified Themselves
Two mini-cases from the VPN vertical on Adexium TMA traffic: an angle-split test that found a $0.20 CPA winner across 587 conversions, and a client whose own analytics confirmed paying users from a single campaign.
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Case Study: $37 vs $1.30 CPA on the Same Popunder Traffic — the Whitelist Effect, Proven Twice
Two independent advertisers, same offer type, same geo, same format. Broad popunder in the Philippines converted at $37–56 CPA; the whitelisted version of the same buy converted at $1.30–1.72. Full data below.
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