iGaming Case Study: From Registrations to Deposits and Repeat Deposits
Six campaigns, $1,902.90 in spend, 2,327 registrations, 20 deposits and 3 repeat deposits. How postback tracking changed the campaign ranking across Push and Telegram Mini Apps.
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New on Adexium: CPA Pricing and Auto CPA Bidding — Pay for Conversions, Not Clicks
Two conversion-based buying options are now live. CPA pricing lets you set a fixed price per conversion on In-Page Push and Popunder. Auto CPA bidding chases your target cost per conversion on every format: pop, push, and Telegram. How both work and how to launch them.
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Case Study: Finding the Ad Format That Actually Delivers for an Online iGaming Brand in Southeast Asia
A real campaign teardown: $100/day, no conversion tracking, three formats in the mix. How splitting by format and wiring engagement tracking exposed the winner and killed the format everyone expected to win.
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Case Study: 4 iGaming Brands, 3 Ad Formats, One Geo — a $28.62 Blended CPA Shootout in Turkey
6.1M impressions, 84K clicks, 19 tracked conversions. What a 9-campaign matrix in Turkey taught us about format economics: the same format delivered a $6.82 CPA for one offer and $70+ for another.
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Popunder vs In-Page Push 2026: ROI Case Studies
Popunder vs in-page push compared through 3 real case studies. ROI data, CTR benchmarks, and optimization tactics for media buyers in 2026.
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