Tag

TMA

9 articles on Adexium blog.

Case Study: An Android App on Telegram Mini Apps — 384 Conversions at $1.25 CPA in Four Weeks
· 4 min read case study

Case Study: An Android App on Telegram Mini Apps — 384 Conversions at $1.25 CPA in Four Weeks

An Android video app ran two video campaigns on Telegram Mini Apps in the US and Germany. October 2026: $481 spent, 150,387 impressions, 21,700 clicks and 384 tracked conversions. Conversion rate held at 1.7–2.0% every week; what moved CPA was click-through rate.

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Case Study: The Same Crypto Ad on Two Telegram Formats — $1.38 CPA vs $34.18
· 5 min read case study

Case Study: The Same Crypto Ad on Two Telegram Formats — $1.38 CPA vs $34.18

A US tap-to-mine app ran identical ad angles on Telegram Mini Apps and iMe Messenger for ten weeks. iMe bought 22x more impressions and took 88% of the budget, then delivered a third of the registrations. A teardown of why impression volume is the most misleading column in the dashboard.

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Case Study: Cutting CPA to $0.04 on an iGaming Telegram Mini App with Postback-Driven Optimization
· 3 min read case study

Case Study: Cutting CPA to $0.04 on an iGaming Telegram Mini App with Postback-Driven Optimization

How an iGaming TMA went from buying traffic blindly to a $0.04–0.08 CPA: postbacks on real conversions, geo and creative splits, and ruthless budget reallocation. Real dashboard numbers inside.

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Case Study: Finding the Ad Format That Actually Delivers for an Online iGaming Brand in Southeast Asia
· 3 min read case study

Case Study: Finding the Ad Format That Actually Delivers for an Online iGaming Brand in Southeast Asia

A real campaign teardown: $100/day, no conversion tracking, three formats in the mix. How splitting by format and wiring engagement tracking exposed the winner and killed the format everyone expected to win.

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TMA Case Study: 7,449 Bot Starts at $0.0216 per Start
· 4 min read case study

TMA Case Study: 7,449 Bot Starts at $0.0216 per Start

A Telegram Mini App campaign spent $160.92 and recorded 7,449 bot-start events during July 21–27, 2026. Verified spend, event counts and limits of the result.

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Case Study: VPN Subscriptions from Telegram Mini Apps — $0.20 CPA and Revenue the Client Verified Themselves
· 3 min read case study

Case Study: VPN Subscriptions from Telegram Mini Apps — $0.20 CPA and Revenue the Client Verified Themselves

Two mini-cases from the VPN vertical on Adexium TMA traffic: an angle-split test that found a $0.20 CPA winner across 587 conversions, and a client whose own analytics confirmed paying users from a single campaign.

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Scaling TMA Monetization: $500K Revenue & 185% ROI
· 3 min read monetization

Scaling TMA Monetization: $500K Revenue & 185% ROI

Real-world TMA monetization case: $500K+ revenue, 185% ROI. Optimization, zone management, and dynamic CPA tips for publishers.

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Rewarded vs Interstitial Ads in TMA: eCPM Benchmarks 2026
· 9 min read monetization

Rewarded vs Interstitial Ads in TMA: eCPM Benchmarks 2026

Rewarded Video vs Interstitial ads in Telegram Mini Apps: format trade-offs, setup patterns, and what we see on TMA inventory. Which to pick for 2026 monetization.

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Telegram Mini App Monetization: 2026 Publisher Guide
· 3 min read guide

Telegram Mini App Monetization: 2026 Publisher Guide

Learn how to monetize a Telegram Mini App with ad formats, setup, geo testing and conversion tracking. A practical publisher checklist for 2026.

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