New on Adexium: CPA Pricing and Auto CPA Bidding — Pay for Conversions, Not Clicks
Two conversion-based buying options are now live. CPA pricing lets you set a fixed price per conversion on In-Page Push and Popunder. Auto CPA bidding chases your target cost per conversion on every format — pop, push, and Telegram. Here's how both work and how to launch them.
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Case Study: Finding the Ad Format That Actually Delivers for an Online Casino in Southeast Asia
A real campaign teardown: $100/day, no conversion tracking, three formats in the mix. How splitting by format and wiring engagement tracking exposed the winner — and killed the format everyone expected to win.
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Case Study: $37 vs $1.30 CPA on the Same Popunder Traffic — the Whitelist Effect, Proven Twice
Two independent advertisers, same offer type, same geo, same format. Broad popunder in the Philippines converted at $37–56 CPA; the whitelisted version of the same buy converted at $1.30–1.72. Here's the full data.
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Case Study: 4 Casino Brands, 3 Ad Formats, One Geo — a $28.62 Blended CPA Shootout in Turkey
6.1M impressions, 84K clicks, 19 tracked conversions. What a 9-campaign matrix in Turkey taught us about format economics: the same format delivered a $6.82 CPA for one offer and $70+ for another.
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Scaling iGaming in Southeast Asia: The PWA Funnel Playbook
A teardown of the funnel that lets iGaming campaigns scale across Indonesia, Vietnam and the Philippines without wrecking CPA — gamified pre-landers, PWA installs, offer rotation and deposit-first optimization.
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Popunder vs In-Page Push 2026: ROI Case Studies
Popunder vs in-page push compared through 3 real case studies. ROI data, CTR benchmarks, and optimization tactics for media buyers in 2026.
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