Search “best Telegram ad network” and you get lists that quietly mix three unrelated products. That’s the first thing to fix, because picking the wrong category wastes weeks before you ever see a click. This is a plain-language map of what actually buys Telegram traffic in 2026, where each option fits, and where it doesn’t — including where Adexium is the wrong choice.
”Telegram ad network” is three different things
1. The official Telegram Ad Platform (ads.telegram.org). Sponsored messages shown inside public channels, sold on a CPM basis. It reaches channel subscribers directly, but it was built for brand budgets: historically a very high entry deposit for direct access, limited creative (short text, one link), and no self-serve buying inside Mini Apps or bots. Smaller advertisers reach it through resellers, which lowers the entry point but adds a markup.
2. Mini App / bot monetization SDKs. Tools like Adsgram sit on the publisher side — a Mini App developer drops in an SDK to show rewarded or native ads to their users. Great if you own a Mini App and want to earn from it. As an advertiser you don’t run a self-serve campaign there the way you would on a demand-side network.
3. Self-serve performance networks. This is where most media buyers actually operate: deposit, upload a creative, target, and optimize toward a conversion. Some are Telegram-native (they carry Mini App, bot, and messenger inventory); most are web-first pop/push networks that happen to touch Telegram-adjacent audiences. Adexium is in this category, spanning both Telegram surfaces and the open web.
Almost every “top 10 Telegram ad networks” listicle blends #3 with a web popunder network that has nothing to do with Telegram. Know which one you’re reading.
The comparison
| Network | Telegram surfaces | Main formats | Self-serve | Pay-per-conversion | Best for |
|---|---|---|---|---|---|
| Adexium | Mini Apps, bots, iMe messenger — plus web | Popunder, In-Page Push, Web Push, TMA native, bot messages | Yes, from $100 | Yes — CPA + Auto CPA (target-CPA bidding) | Self-serve performance across Telegram and web, low entry |
| Telegram Ads (official) | Channel sponsored messages | Short text + link, CPM | Via resellers | No | Brand reach inside specific large channels |
| Adsgram | Mini Apps (publisher SDK) | Rewarded / native in-app | Publisher-side | n/a | TMA developers monetizing their own app |
| PropellerAds | Web (Telegram-adjacent only) | Popunder, Push, Interstitial | Yes | Partial (CPA goal) | Very large web pop/push volume |
| Adsterra | Web (Telegram-adjacent only) | Popunder, Social Bar, Native, Push | Yes | Partial | Broad web reach across many verticals |
| RichAds | Web (Telegram-adjacent only) | Push, Popunder, Native | Yes | Partial | Push-led web campaigns |
Minimum deposits on the big web networks cluster around $100 as well, so entry cost rarely decides it — surface coverage and how you pay for results do.
Where each one actually wins
Official Telegram Ads is unmatched if your goal is presence inside a specific large channel and you have a brand budget to spend on CPM reach. It is a poor fit for performance buyers who need granular targeting, conversion optimization, or a small test budget.
Adsgram is the right answer to a different question — “I built a Mini App, how do I earn from it?” — not “where do I buy traffic?”
PropellerAds, Adsterra, and RichAds are legitimately strong for open-web popunder and push at scale. If Telegram isn’t central to your plan and you want raw volume across hundreds of geos, they deliver. Their Telegram angle is thin: you’re buying web pop/push, not native Telegram placements.
Adexium fits the buyer who wants Telegram Mini App and bot inventory and web pop/push in one self-serve account, with a real pay-per-conversion path. Concretely, in 2026 that means:
- Native Telegram surfaces — Mini App placements (from $1.50 CPM), bot sponsored messages, and the iMe alternative client — alongside Popunder (from $0.70 CPM) and In-Page/Web Push (from $0.001 CPC) on the open web.
- CPA and Auto CPA — pay per conversion on In-Page Push and Popunder, and set a target CPA the bidder optimizes toward on every format, instead of guessing bids by hand.
- A $100 starting deposit, two-layer anti-fraud on every campaign, 225+ geos, and publisher payouts every three business days.
Where Adexium is the wrong choice: if you only need to blast a sponsored message across one giant public channel, go to the official platform; if you’re a publisher trying to monetize your own Mini App, an SDK like Adsgram is the tool.
How to choose in one minute
- Performance buyer, want Telegram + web, small test budget → a self-serve network with conversion bidding (this is Adexium’s lane).
- Brand, want a specific big channel, large budget → official Telegram Ads.
- You own a Mini App and want revenue → a publisher SDK (Adsgram), not a demand network.
- You don’t care about Telegram, you want max web pop/push → PropellerAds / Adsterra / RichAds.
The mistake that costs the most is running a Telegram campaign on a network that quietly serves you generic web pop traffic and calls it “Telegram.” Check what surface you’re actually buying before you deposit.
FAQ
What’s the minimum budget to advertise on Telegram in 2026? On the official platform, direct access historically required a large deposit; resellers lower that but add margin. On self-serve performance networks the entry is far lower — Adexium starts at a $100 deposit, and you can run a real test on that.
Can I pay per conversion instead of per click on Telegram traffic? Yes, on a performance network. Adexium supports CPA on In-Page Push and Popunder and Auto CPA (target-CPA bidding) across formats, so you set the price you’ll pay for a result and the system optimizes toward it.
Is Telegram Mini App traffic different from regular web traffic? Yes. Mini App placements sit inside the Telegram client, in front of a logged-in, high-attention audience, and behave differently from open-web pop/push on CTR and intent. That’s why it’s priced on CPM (from $1.50) rather than sold as cheap web volume.
How do I avoid bot and fraud traffic? Buy from networks that filter before you’re billed. Adexium runs two-layer anti-fraud on every campaign and reports real-time stats so you can see source-level quality and cut what underperforms.
Which network is genuinely “Telegram-native”? Very few. The official platform (channels), Mini App SDKs like Adsgram (publisher side), and self-serve networks that actually carry Mini App and bot inventory — Adexium among them. Most others on “Telegram ad network” lists are web pop/push networks with no native Telegram placements.
